If you manage a website, you will probably already be aware of the importance of well-written SEO content (i.e. content that is search engine optimised). Given the current level of competition for ranking well on search engines, it is vital to understand how SEO works and to undertake it in the most effective way. That’s why it is not enough to just create SEO content; SEO content needs to be well-written and created with a clear aim in mind.

Search for keywords

Before you can start to worry about SEO content, you need to know what search terms people are using for products and services that you offer. You’ll find that many keyword terms and phrases are rooted in common sense, particularly if you have a local aspect to your site or business. But too many businesses fail to do the proper research when it comes to finding keyword terms.

If you create content based around keywords that aren’t relevant to your business or which you cannot compete for, then your SEO approach is clearly flawed. Google provides a keywords tool that helps you to determine which words users are looking for and the level of competition that exists for those words.

The Google Keywords tool is easy to use but if you lack the time or confidence, you’ll find there are plenty of specialists out there offering keyword analysis and finding tools. Looking at rival sites will provide you with some good ideas on keywords. However, if you want to be sure that you’re using the right keywords to connect with your target audience, it may be worth hiring a professional to carry out a search for you.

Create relevant content from these keywords

Once you are armed with the keyword terms and phrases that your potential audience uses, you can look at creating relevant content. The algorithms that Google uses to evaluate the SEO relevancy of content are a closely guarded secret. However, we know that using too many keyword phrases, or using the same keyword phrase too many times, can cause more harm than good.

Each page should have a main keyword phrase that will appear most often on the page. By adding one or two additional and related keywords (in moderation, and not more than once or twice), you provide search engines with a greater understanding of what your page and site will offer.

SEO focused adult content should be relevant, it should make sense and the text needs to read and flow well. An example structure to follow when creating SEO content is:

  • Introduce a problem that your audience will recognise and/or identify with
  • Introduce the product or service that you offer and which provides the solution
  • Detail the features of the product or service and then showcase the benefits of using the product or service
  • Recap why people will benefit from using your product or service.

This style provides you with the opportunity to use your keyword terms or phrases in a natural way.

Other aspects to bear in mind when trying to create well-written SEO adult content include:

  • Use well-titled images and video content
  • Make sure any meta titles and descriptions are relevant
  • Include social media links that point back to your site
  • Include backlinks but remember that the quality of backlinks is more important than the quantity of backlinks.

While there are a number of things that you can do to improve the SEO status of your website, without well-written SEO adult content, you’re unlikely to reap any real benefits. One of the problems with SEO is that too much emphasis is placed on meeting the requirements of search engines and trawling robots. Driving people to your site is all very well, but if your site is lacking in quality or relevant adult content, or is difficult to read and understand, you won’t be able to convert traffic into sales. In order to make the most of traffic heading towards your site, your site’s adult content needs to appeal to both search engines and consumers. This combination is now even more important due to the fact that search engine algorithms are becoming more sophisticated at determining whether adult content is relevant to the topic and provides value to the user.